Turkey, 2023 - The hit Netflix show, Emily in Paris, produced by MTV Entertainment Studios, continues its fashion partnership with My Beachy Side as they launch their new Spring Summer 2023 collection.
With Emily in Paris heading towards a fourth season, Paramount Consumer Products continues their official collaboration with the Turkish sustainable fashion brand, focused on women empowerment. Inspired by the much-loved show, the hotly anticipated 2023 Spring Summer collection reflects the playful Joie de vivre tempered with refined modern craftsmanship and elevated design.
Just as the show’s main character Emily Cooper combines quirky charm with effortless style, My Beach Side’s SS’23 capsule collection is full of playful wit and warmth. Taking inspiration from the iconic 1950s European style the new capsule collection transitions from day to night, and the beach resort to the esplanade. With a Mediterranean-inspired color palette, each piece in the new collection has hand-crocheted detailing unique to the brand.
My Beachy Side has been a leading job provider supporting thousands of women since its inception in 2015. Founded by Gamze Ates, the young label is focused on crafts and female empowerment for artisan makers in Turkey.
My Beachy Side has opened the Turkish Philanthropy Fund. The company has donated $100,000 to the fund and has pledged 20% of all sales of this collection will be donated to this cause as well.
As with earlier collections, all My Beachy Side pieces are hand made by local artisans and celebrate the indigenous knit and crochet talents of this small community. The brand is committed to promoting, preserving and sustaining the exquisite handcrafts that have offered Turkish women an independent stream of income since the 14th century.
The SS23 capsule collection includes versatile separates, the Bridgitte Embellished Tank Top and matching piped Shorts and the Rima Scalloped Top and matching mini skirt along with a shift dress, a maxi dress, a crocheted bikini, a tote bag and more.
About Emily in Paris
One year after moving from Chicago to Paris for her dream job, Emily finds herself at a crucial crossroads in every aspect of her life. Faced with two very different paths, Emily will have to decide exactly where her loyalties lie — at work and in her romantic life — and what those decisions mean for her future in France, all while continuing to immerse herself in the adventures and surprising twists and turns that life in Paris provides. Award-winning creator and showrunner Darren Star returns to helm the third season of the Emmy-nominated series EMILY IN PARIS. Producer and star Lily Collins also returns as Emily Cooper, alongside returning series regulars Philippine Leroy-Beaulieu, Lucas Bravo, Ashley Park, Camille Razat, Samuel Arnold, Bruno Gouery, William Abadie, and Lucien Laviscount. EMILY IN PARIS is produced by MTV Entertainment Studios, Darren Star Productions, and Jax Media.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.