The guests at the White Lotus sure aren’t shrinking violets — and neither are their outfits.

With Season 3 of the HBO hit finally here, a new cast of characters is checking into the titular hotel and unpacking their extensive luxury wardrobes, curated by head costume designer Alex Bovaird.

“We have a little bit of a rule …. there are no jeans [and] not a lot of black,” the fashion pro, who’s worked on all three seasons, tells Page Six Style. “[We] don’t really repeat clothes.”

One thing the show does repeat, however? A formula for instantly viral moments — in part thanks to A-list stars like Parker Posey, who Bovaird says was the “most collaborative” on her character’s looks.

https://pagesix.com/2025/03/02/style/the-white-lotus-season-3-outfits-costume-designer-breaks-down-the-best-looks/